Ezykart Retail OPC Pvt Ltd
Advertisement Policy for Independent Sellers and Distributors
1. Introduction
1.1 Purpose
This policy outlines the guidelines and regulations for all advertising and promotional activities conducted by independent sellers and distributors (hereafter referred to as “Distributors”) associated with Ezykart Retail OPC Pvt Ltd (hereafter referred to as “Ezykart” or “the Company”). The purpose of this policy is to ensure that all advertising efforts align with Ezykart’s values, comply with legal requirements, and maintain the integrity of the Ezykart brand.
1.2 Scope
This policy applies to all forms of advertising and promotion, including but not limited to:
– Print media (newspapers, magazines, flyers, brochures)
– Digital media (websites, social media platforms, email marketing)
– Audio-visual media (television, radio, online videos)
– Outdoor advertising (billboards, posters, banners)
– Personal presentations and demonstrations
1.3 Compliance
All Distributors must adhere to this policy in conjunction with the terms and conditions of their Distributor Agreement, Ezykart’s Code of Ethics, and all applicable local, state, and national laws and regulations.
2. General Principles
2.1 Truthful and Non-Misleading Content
All advertisements must be truthful, accurate, and not misleading in any way. Distributors must ensure that all claims made about Ezykart products, business opportunities, or the Company itself are substantiated and approved by Ezykart.
2.2 Professional Representation
Advertisements should reflect the professional nature of Ezykart and its products. Content should be of high quality, free from errors, and presented in a manner that enhances the reputation of Ezykart and its Distributors.
2.3 Clear Identification
Distributors must clearly identify themselves as “Independent Ezykart Distributor” in all advertisements. The use of Ezykart’s name should always be accompanied by this designation to avoid any implication of employment or agency relationship with the Company.
2.4 Approved Materials
Distributors are encouraged to use marketing materials provided or approved by Ezykart. Any self-created materials must be submitted to Ezykart for approval before use.
3. Product Claims and Representations
3.1 Product Efficacy
All claims regarding the efficacy of Ezykart products must be limited to those found in official Ezykart literature and website (www.ezykartfamily.com). Distributors must not make any medical claims or imply that Ezykart products can diagnose, treat, cure, or prevent any disease.
3.2 Before and After Comparisons
Before and after photos or testimonials must be accompanied by a disclaimer stating that results may vary and are not guaranteed for all users.
3.3 Scientific Studies
References to scientific studies must be accurate, properly cited, and not taken out of context. Distributors should consult with Ezykart before citing any scientific studies in their advertisements.
4. Income and Lifestyle Claims
4.1 Earnings Representations
Any statements regarding potential income must be truthful, accurate, and representative of realistic expectations. Distributors must not imply that success is guaranteed or easy to achieve.
4.2 Income Disclaimers
All income representations must be accompanied by Ezykart’s official income disclaimer, which can be found on the company website (www.ezykartfamily.com).
4.3 Lifestyle Claims
Representations of luxurious lifestyles (e.g., expensive cars, large homes, exotic vacations) must be accompanied by a disclaimer stating that such results are exceptional and not typical.
5. Online Advertising and Social Media
5.1 Website Guidelines
Distributors may create their own websites to promote Ezykart products and business opportunities, subject to the following conditions:
– The website must be approved by Ezykart before going live
– It must clearly state that it is owned and operated by an Independent Ezykart Distributor
– It must include links to the official Ezykart website (www.ezykartfamily.com)
– It must not rank higher than Ezykart’s official website in search engine results for Ezykart-related keywords
5.2 Social Media Usage
When using social media platforms, Distributors must:
– Clearly identify themselves as Independent Ezykart Distributors in their profiles and posts
– Adhere to the terms of service of each social media platform
– Respect the privacy of others and not engage in spamming or unsolicited messaging
– Use Ezykart’s official hashtags and tagging guidelines
5.3 Online Advertising
Pay-per-click advertising, display ads, and other forms of online advertising must comply with all aspects of this policy and be approved by Ezykart before implementation.
6. Promotional Events and Presentations
6.1 Event Guidelines
Distributors organizing promotional events or presentations must:
– Clearly state that the event is organized by an Independent Ezykart Distributor
– Use only approved Ezykart materials or get new materials approved before use
– Adhere to all venue regulations and obtain necessary permits
– Maintain a professional and ethical demeanor throughout the event
6.2 Guest Speakers
Any guest speakers at Distributor-organized events must be approved by Ezykart in advance. Speakers must adhere to this policy and not make any unapproved claims about Ezykart products or business opportunities.
7. Comparative Advertising
7.1 Competitor Comparisons
Distributors must not engage in negative comparisons with competitors. Any comparative claims must be factual, verifiable, and compliant with all applicable laws and regulations.
7.2 Other MLM Companies
References to other MLM companies or business opportunities must be avoided unless explicitly approved by Ezykart.
### 8. Use of Trademarks and Copyrighted Material
8.1 Ezykart Trademarks
Distributors may use Ezykart trademarks, logos, and copyrighted materials only as explicitly permitted by the Company. Any use must be in accordance with Ezykart’s branding guidelines.
8.2 Third-Party Intellectual Property
Distributors must ensure they have proper rights or permissions to use any third-party intellectual property in their advertisements.
9. Compliance and Enforcement
9.1 Review Process
Ezykart reserves the right to review and approve all advertising materials created by Distributors. Materials should be submitted to the compliance department for review before use.
9.2 Violations
Violations of this policy may result in disciplinary action, including but not limited to:
– Mandatory revision or removal of non-compliant advertisements
– Suspension of Distributor privileges
– Termination of the Distributor agreement
– Legal action, if necessary
9.3 Reporting Violations
Distributors are encouraged to report any suspected violations of this policy to Ezykart’s compliance department.
10. Education and Support
110.1 Training Resources
Ezykart will provide ongoing training and resources to help Distributors understand and comply with this policy. Resources will be available on the Ezykart Distributor portal.
10.2 Updates and Amendments
This policy may be updated or amended from time to time. Distributors will be notified of any changes and are responsible for staying informed about the current policy.
11. Conclusion
Adherence to this Advertisement Policy is crucial for maintaining the integrity of the Ezykart brand and ensuring the success of our Distributors. By following these guidelines, Distributors contribute to a positive public perception of Ezykart and help create a sustainable business environment for all.
For any questions or clarifications regarding this policy, please contact the Ezykart Compliance Department at compliance@ezykartfamily.com.